Let's help dairies hit by the earthquake buying Parmigiano-Reggiano cheese

To help Parmigiano-Reggiano producers hit by the earthquake, you can buy cheese from the dairies that have joined the Parmigiano-Reggiano “Comitato Gruppo Caseifici Terremotati” solidarity fund

Reggio Emilia, June 6, 2012- We are grateful for the solidarity towards our dairies that have been hit by the earthquake. Below, you will find all the information to order and buy Parmigiano-Reggiano cheese, which is the best way to offer concrete help to these dairies. 

1 - Some of the dairies that have been damaged by the earthquake are trying to sell Parmigiano-Reggiano cheese in their points of sale. All those wishing to purchase directly from these dairies can use this link:
https://www.facebook.com/notes/parmigiano-reggiano/terremoto-aggiornamenti-sulla-situazione/204716639552975 

2 - The Consortium has launched a solidarity campaign in favour of dairies hit by the earthquake by promotingfund raising through the purchase of Parmigiano-Reggiano cheese, a campaign that has been extended to other dairies in order to meet the many purchase requests received.  For every kilo of Parmigiano-Reggiano purchased, 1 Euro will be donated to the Parmigiano-Reggiano "Comitato gruppo caseifici terremotati" Solidarity  Fund.   Packages will be identified by a special  label with the wording "  1€ /kg to rise again - An aid to Parmigiano-Reggiano dairies hit by the earthquake  ".
 Anyone wishing to buy these special packages of Parmigiano-Reggiano can do so by  a)  filling-in a  pre-order form   which is available on the link given below and which will be forwarded by the Consortium to one of the dairies that have joined the Solidarity Fund:
https://www.parmigianoreggiano.it/comunicazione/ext/filodirettoev/default.aspx
b) or sending an e-mail to terremoto@parmigiano-reggiano.it

3 - Solidarity actions will be implemented shortly by large retailers; the first ones will start on June 11 in Coop Italia and Sigmapoints of sale. For each kilo of Parmigiano-Reggiano cheese sold – again bearing the relevant label - a contribution of 1 Euro will be donated to the Parmigiano-Reggiano cheese “Comitato gruppo caseifici terremotati” Solidarity Fund.

4 - The Consortium has set up the “Parmigiano-Reggiano Comitato gruppo caseifici terremotati” [Committee of the dairies hit by the earthquake] which will collect the funds to help the dairies hit by the earthquake. Anyone wishing to make a money donation can use the dedicated bank account with the following IBAN: IT 07 A 07058 12803 000000057000

For money transfers from abroad, the relevant bic or swift codes are the following:  ICRAITRRTE0

5 - In any case, the easiest way to help is  buying Parmigiano-Reggiano  from all good retailers. 

A list of answers to frequently asked questions is given below:

How much is the damage?

24 dairies and maturing facilities have been damaged by the earthquake shocks on May 20 and 29.  The earthquake shocks of May 29 caused the collapse of cheese wheels in 4 facilities in the Province of Mantua, 2 in the Province of Modena, 6 in the Province of Reggio Emilia; 1 dairy in the Province of Mantua and 3 dairies in the Province of Modena suffered damage affecting their fitness for use. The cheese wheels involved by the earthquake on May 29 are 311 thousand, taking the total number of wheels affected by the earthquake to more than 600,000 thousand (of which about 330,000 were damaged, amounting to 10% of total production).
Operations are underway to salvage cheese wheels that collapsed. Cheese wheels that can continue their maturation to become Parmigiano-Reggiano are being transferred to other facilities equipped for the purpose.  Cheese wheels that have fractures or cracks are being transferred to refrigerated warehouses, waiting for the appropriate use to be set (as generic cheese, melted cheese).
This latter cheese won't be sold as Parmigiano-Reggiano in usual retail channels, as it doesn't comply with the PDO standards.

Is there such a thing as Parmigiano-Reggiano cheese "hit by the earthquake"?

No, there isn't. Facilities can be affected by the earthquake.  The cheese with the Parmigiano-Reggiano marks complies with all the procedures set for PDO, is subject to strict certification controls and is absolutely safe and good. 

Do you expect difficulties in Parmigiano-Reggiano supply on the market?

No, we don't. As always, Parmigiano-Reggiano cheese is produced in compliance with the strict PDO production regulation, is marked by the Consortium and certified by the control body. The name "Parmigiano-Reggiano", the wheel-and-wedge black logo, the round red-and-yellow EU logo all guarantee that the product, whether in wedges or grated, is authentic Parmigiano-Reggiano.