New York, Canada, Great Britain, 400 wheels cut open at the same time

Parmigiano Reggiano featured in as many Whole Foods stores

Reggio Emilia, 6th March 2015 -  Saturday March 7th, 2015 at 3pm EST, more than 400 wheels of authentic Parmigiano Reggiano will be cracked and sampled at Whole Foods Market® stores in the US, Canada and the UK

Parmigiano Reggiano CrackingThis kind of show is particularly appreciated outside Italy, especially in the United States, since it enables - states the Consortium - a direct contact with consumers, which is essential for a full appreciation of the product features since these events are an opportunity to provide information on the tradition and history of a natural product that conquers, also and especially due to its tie with a specific geographical area.
It is no accident that Whole Foods has chosen Parmigiano Reggiano cheese amongst all those sold there. The chain indeed seeks and selects suppliers directly in the production area and invests a lot in the training of store staff that becomes familiar with the characteristics of Parmigiano Reggiano, and the correct procedures for serving and preserving it.

'In many areas - continues the Consortium - the direct relationship with retailers and consumers is an effective way of opposing evocations of PDO products such as ours, which are allowed by local laws, but also of attracting more consumers towards the consumption of cheese wedges by showing them how the product looks originally since they are used to seeing it only grated.'