Parmigiano Reggiano Night: Italy united at the first web.2 dinner
An exclusive recipe has been created by Chef Massimo Bottura to celebrate this event to be held on 27th October
Rome, 8 October 2012 – A great event to talk about Parmigiano Reggiano, its distinctiveness, its ability to enhance the simplest dishes and bring people and families together and, at the same time, to underline the wish to be reborn of the territory and its cheese factories and farmers who were hit hard by the earthquakes of 20 and 29 May last. These elements have led to a “Parmigiano Reggiano Night” - organised by the governing Consortium for the 27 October at the Turin “Salone del Gusto” and which the Web will bring directly into the homes of all those Italians who are particularly fond of Parmigiano Reggiano.
“After the earthquakes of 20 and 29 May and in these difficult months of coming to life again - explains the Consortium's co-director Riccardo Deserti – we have seen a great many instances of solidarity with the cheese-makers affected and for our product. The Internet played a special role in ensuring contact with the hundreds of thousands of people actively involved and in helping them understand what had happened, and the ways in which they could help and support us by buying online”. “So, we thought of using these same tools to thank everyone – continues Deserti – starting with the almost 200,000 fans (record-breaking among Italian PDOs) who follow us on Facebook: this led to the idea of promoting something unique which could, even symbolically, reflect the unity between people and stress the value of solidarity”.
The event will be launched at the Turin “Salone del Gusto" at 20h00, and the Consortium invite Italians to cook their favourite dish - which includes Parmigiano Reggiano among the ingredients - at the very same time and, perhaps, invite their friends to join in (and even try one of the Consortium’s recipes). For the more discerning palates or for those who want to cook something really unique, Massimo Bottura, one of the world’s greatest chefs, has created an exclusive recipe for Parmigiano Reggiano Night, unveiling one of the secrets which made him internationally famous.
“Participants – explains Deserti – can download the presentation video for the recipe. We also ask everyone to take a photo of this moment of togetherness and post it on the Parmigiano Reggiano Facebook page; they will receive a small gift made especially for the occasion, sent directly to their home”. “The signal to start – continues the Consortium’s co-director – will be given at 20h00 from the Salone del Gusto, where we will be present in even larger numbers to thank everyone for the solidarity they have shown us, and to confirm the vitality of the fabric of our Consortium – the small, artisan companies which are currently going through this revival after an earthquake which cost our system Euro 110 million with 37 cheese factories damaged, over 600,000 wheels of cheese fallen to the ground and ruined and more than 600 farmers from Emilia Romagna region and the province of Mantua affected”.
“We are very pleased – underlines the founder of Eataly, Oscar Farinetti – to take part in this event. Given the attention which we have always shown to a product which is one of the great symbols of Italian food excellence, it is obvious for us to uphold the spirit of an initiative thanking all those who supported the food and agricultural community; a sector which is a strong point in Emilia Romagna’s economy and is symbolised by Parmigiano Reggiano”.
Reflecting this sector’s recovery and the conviviality of the event, Fede and Tinto, the two amusing hosts of the programme Decanter on Radio2, will be at the Turin Salone del Gusto to kick off the event.