PARMIGIANO-REGGIANO AS OFFICIAL SPONSOR OF THE SALONE DEL GUSTO 2004 IN TURIN

The exhibition will be the epilogue of the celebrations for the Consortium’s 70th anniversary: focus on the maintenance of typicality, commitment towards protection, review of promotional activities. "Parmigiano-Reggiano International Award" for the promotion of Geographical Indications worldwide.

Turin, 24 May 2004 – The Parmigiano-Reggiano Cheese Consortium renovates its participation, as an official sponsor, at the fourth consecutive edition of the Salone del Gusto in Turin, which will take place from 21st to 25th October this year. The exhibition organised by Slow Food offers the possibility of getting to know, uphold and taste the products that make up the heritage of the Italian food tradition, including Parmigiano-Reggiano cheese, which fully shares the Turin exhibition’s principles, in particular those linked to the enhancement of territory-related features.
The protection and promotion of typicality have always been priority objectives of the Parmigiano-Reggiano Consortium that is celebrating its 70th anniversary this year. This important event will also characterise the Consortium’s large stand at the Salone del Gusto, where its decades-old history will be presented with special attention dedicated to the images and videos of its advertising campaigns over the years.
The Turin exhibition will take place at the conclusion of the celebrations for the 70th anniversary, which will be converging between September and October with the involvement of all the provinces of the Parmigiano-Reggiano area of origin. Celebration events will touch on several issues: food safety and quality of Parmigiano-Reggiano cheese in over eight centuries of history (Parma), history of publicity communication (Modena), the people who made up the Consortium’s history (Mantua), relationship between Consortium and institutions (Bologna) and, finally, the role of the most significant European consortia for the protection of products having the designation of origin (Reggio Emilia).
Closing celebrations will also include the first edition of the “Parmigiano-Reggiano International Award”, which is an initiative aimed at fostering the development of new Geographical Indications worldwide thereby consolidating the awareness of territorial cultures and including the protection of products with designation of origin in the debates of the World Trade Organisation, making the most of the experience gained in other continents on the same subject.
The history of the Consortium, established in 1934, teaches that it is the choice of production which maintains traditions. And it is the choices made by Parmigiano-Reggiano producers, which, even if apparently less advantageous from an economic point of view, enabled them to maintain the “king of cheeses” faithful to its characteristics and typicality even in times of extensive technical changes in the agricultural and dairy sectors. By way of example, the Consortium has sustained the traditional feeding based on local forage and a processing method without the use of any chemical additives, thereby retaining its genuiness without which Parmigiano-Reggiano cheese would not achieve its balance of flavours and aromas, and the long maturation period rendering it unique.
Furthermore, the Consortium has always acted with the purpose of favouring the evolution of the normative standards, thereby contributing in a decisive way to the definition of protection policies for designations of origin. This process led to the 1992 Regulation on Designations of Protected Origin and its successive amendments, which were the basis for the protection of the Parmigiano-Reggiano mark and of the word "parmesan" at the Community level in line with the activities of the European Commission.

Consorzio del Formaggio Parmigiano-Reggiano
in collaboration with Centro Stampa - Bologna
Contacts: Igino Morini - Press Office and Foreign Relations
tel. +39 0522 700230; fax +39 0522 700240; mobile 335 6522327
morini@parmigiano-reggiano.it