News from Vancouver

British Columbia, Canada

15 February 2010  -  The meetings of the Parmigiano-Reggiano Consortium continue at a great pace on the occasion of the mission of Giuseppe Alai, Consortium president, to Vancouver during the Winter Olympics, which for the third year running see this protection and promotion agency as sponsor of Casa Italia and supplier to the Italian team.

On February 12 a meeting took place within the current promotional events at the Bosa Foods stores, a business founded in 1953 by the Bosa family, immigrants of Italian origin, who started an import business and later developed as food distributors to restaurants, retail traders and directly to the public, opening two particularly successful stores.
During its history Bosa Foods carved a place for itself in the British Columbia market as an importer of Mediterranean products, addressing not only Italian immigrant communities but also other communities, becoming especially popular with Canadian consumers. It also distinguished itself in the importation of Parmigiano-Reggiano, making a careful qualitative selection of the imported cheese, and providing fruitful information about the characteristics of Parmigiano-Reggiano and its uses for restaurateurs and retail traders.
During the visit, a wheel of Parmigiano-Reggiano was cut open, and president Alai presented a merit award to the managers of the firm, Lui Bruschetta, Bruno and Vittorio Benedetti, for their long and fruitful support of Parmigiano-Reggiano.

On Saturday, February 13, the day was devoted to interesting visits to stores in Victoria, the capital of British Columbia, on Vancouver Island, about half an hour’s flight from Vancouver. On this occasion president Giuseppe Alai, as usual accompanied by Igino Morini of the press office and by Paul Caccia, the Consortium representative in Canada, visited Ottavio, a small bakery and delicatessen where different specialties are sold, among them Parmigiano-Reggiano, which stands out as a symbol of Italian tradition, and is always served directly from the wheel. They also visited three stores of the Thrifty Foods chain – with more than 25 stores in British Columbia – which, throughout the Olympics, are hosting promotions by setting up in-store information areas about the product, providing leaflets, recipe books, posters and other material to customers. At the end of these visits, president Alai presented Karen Boughton-Popiel, Director of Deli Operations for the whole chain, with a silver cheese knife in recognition of her work promoting Parmigiano-Reggiano and educating consumers.