Parmigiano Reggiano: exports boom

More than 1.100.000 wheels crossing the border

Reggio Emilia, Italy, December 23, 2013 - After doubling export flows between 2007 and 2013, Parmigiano-Reggiano cheese exports continue to boom. The data issued by the Protection Consortium show a 4% increase as at the end of September 2013, with year-end forecasts exceeding a record quantity of 45,000 tons. In other words, export forecasts talk about 1,100,000 wheels, equal to 34% of total wheels made in 2011 and marketed in 2013.

“This performance – stressed the President of the Parmigiano-Reggiano Consortium, Giuseppe Alai, is more than good and is combined with strong domestic consumption and a 7.4% decrease in stock as at the end of October 2013 compared with October 2012”. Also for 2014 the Consortium will be focused on international markets, with investments of nearly 6 million Euro.

"As regards European Countries - explained Alai - we are going to pursue further consolidation of export flows that are continuing to grow at a good rate, but, at the same time, we are going to implement new actions on emerging Countries, on growing new economies and on consumption habits that are definitely moving towards natural and traditionally high-quality products".

“In this perspective, – continued the Parmigiano-Reggiano Consortium President – having obtained the trademark registration in Russia and China in the last few months is particularly significant, because this opens the way for more effective support to exporters' commercial actions in those Countries”. In order to support the projects of exporting companies, which are based on innovative approaches that allow awareness of the product distinctive features to be enhanced, the Consortium is going to invest 4 million Euro.