An audio guide in 11 languages to discover Parmigiano Reggiano

A New App created by the protection Consortium to accompany dairy farm visits and virtual tours

Reggio Emilia, 12 June 2015 - First among the Italian PDOs and leader in a food and wine tourism that can significantly develop the culture of the product and boost sales in dairy farms, Parmigiano Reggiano has a new App to introduce itself to the world and guide consumers and connoisseurs in the discovery of all the production processes and the locations where the product is born.

The App "Parmigiano Reggiano Audio Guide", developed by Aicod in Parma, is, as the name says, an audio guide tool which can be downloaded for free from Google Play and Apple Store in 11 languages.

"It is - explains the director of the protection Consortium, Riccardo Deserti - a particularly useful tool not just for those who want to find out about the production process of Parmigiano Reggiano from the comfort of their home, but especially for those who, during a visit to a dairy farm, need to listen in a language other than Italian or English (the foreign language best known by the staff) or to identify rapidly the methods of processing, salting of the wheels by immersion and, finally, maturation, and where these stages take place".

The App created by the Consortium traces, through audio, text and image, the steps of the production process up to consumption of the product as a food on its own or as an ingredient.

"This tool - Deserti points out - was created taking into consideration, naturally, the new opportunities arising from Expo 2015 on a tourist level, and in particular the enogastronomic one, which attracts so much attention to our country and is connected with the theme of the Exhibition, but it also aims at consistently promoting with new means the work of the 350 Parmigiano Reggiano dairy farms and increasing their direct sales, an important resource for the producers".

"Helping consumers learn more about the product and facilitating their visits to dairy farms - Deserti concludes - leads to people experiencing first hand the many unique aspects and artisanal character of Parmigiano Reggiano and finding out more about the locations in which our cheese is produced. This results in the promotion of the environmental, historical and cultural resources of these areas, with positive economic effects in the local communities".